Basic Search Engine Optimization

posted by Ishmael Sanchez on Sep 16, 2009

Search engine optimization (SEO) is important for all websites. I don't care how big or small your site is you need to let people find you. Increasing your visibility on search engines doesn't necessarily require hiring a SEO expert. The tips listed below are some best practices for increasing organic traffic.

  • Pick a version of the site www or without (301 Redirect)
  • Add keywords and meta description to pages
  • Customize Page titles (Items to the left should be of higher importance)
  • Use clean URL's, no query string parameters
  • Use keyword rich URL's
  • Have good HTML structure and use CSS (No tables)
  • Edit robots.txt - Reduce/configure what is indexed
  • Extend domain name purchase for additional five years (Most spam domains usually only register for a year at a time)
  • Install some analytic software, my preference is Google Analytics
  • Apply for a Google Webmaster tools account
  • Configure and submit a sitemap to the major search engines

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Ishmael Sanchez