Drupal Search Engine Optimization (SEO)

posted by Ishmael Sanchez on Jun 20, 2010

I have done some SEO work with a handful of different Drupal sites and I find myself installing the same modules over and over again so I thought I would share my recipe with other Drupalistas. There are a lot of other SEO modules available (Some which I use) but the ones listed below are pretty much used on every site I manage.

SEO module configuration tips

  • For performance cache the Google Analytics code on your local server
  • Pathauto should be tailored to fit your needs (You should probably change the default node path settings)
  • Do not use the same generic meta description on multiple nodes
  • Use priority levels sensibly with XML sitemap

Additional Drupal SEO Tips

  • Update the .htaccess file (Pick version of site with www or without) to resolve canonical issues (Can also be done with Node Words)
  • Refine your robots.txt file
  • Make sure you have basic caching enabled or use the boost module
  • You should also set up a Google Webmaster account

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Ishmael Sanchez